I just polished off a tasty double cheese burger at a Five Guys. Damn that's a good burger, and consistent as hell no matter where I go.
In 'N' Out defends not expanding, because they feel that they can't grow with integrity. Heads up, boys--Five Guys is growing like a mothereffer, and they are maintaining integrity. It is possible, and Five Guys is kicking ass at it. They are breaking out of the regional mold and becoming a national chain.
In 'N' Out is an amazing American-style, smashed burger, and it would be excellent of them to expand beyond the current, self-imposed geographical constraints. The rationale for not doing so is no longer valid.
Burger Reviews from Across America
Five Guys is definitely my favorite American-style burger on the East Coast, I don't know if the expansion argument holds (yet). Remember, this explosion of Five Guys restaurants is fairly new. They've held serve on quality (which while good is still a notch below In 'n Out), but let's see if they can maintain it before we clamor for In n Out to follow suit.
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