The Habit Burger Grill, voted America's best tasting burger, is poised to enter the Middle East
The Habit Burger Grill's first international agreement to roll out 50 Habit restaurants across the GCC over the next ten years
Food Quest Restaurants Management LLC given exclusive rights to open restaurants in UAE, KSA, Qatar, Bahrain, Kuwait and Oman
Dubai, January 11, 2015
Food Quest Restaurants Management LLC "Food Quest" today announced the signing of a franchise agreement with The Habit Restaurants, Inc. (NASDAQ: HABT) "The Habit" - the brand's first international agreement - for the development of 50 new restaurants across the GCC over the next 10 years.
Founded in 1969 in Southern California, The Habit currently owns and operates over 100 restaurants in the United States. Voted as America's best tasting burger in a leading consumer magazine, The Habit Burger Grill is a fast casual restaurant that specializes in fresh, made-to-order, char-grilled burgers, sandwiches, and salads.
Food Quest has been given the exclusive rights to open restaurants in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman - with the first Habit Burger Grill expected to open its doors to diners in the UAE in 2015.
"We are thrilled to bring The Habit Burger Grill to the United Arab Emirates and the entire GCC region" said Darryl Bearer, General Manager of Food Quest. "We have been great fans of The Habit brand and their signature made-to-order char-grilled burgers." The Habit's Chief Executive Officer Russ Bendel stated, "Food Quest is a great restaurant operator and franchise business partner and we are proud to be working together to introduce The Habit Burger Grill brand to the Middle East." He continued, "We are very impressed with their team's passion for delivering quality food and genuine hospitality all at a great value which aligns perfectly with The Habit's core principles."
This article is reposted in its entirety from here at Zawya.com